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Threads vs Twitter :The Ranking Of engagement in Social Media

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Threads vs Twitter :The Ranking Of engagement in Social Media. Based on initial data, Meta’s Threads is demonstrating itself as a more beneficial platform for brands compared to Twitter, which has been involved in this field since 2006.

Introducing Threads

Threads Image Credit: Meta
Threads Image Credit: Meta

Key Points:

  • Threads is a recently launched application developed by the Instagram team, primarily designed for sharing text updates and participating in public discussions.
  • Users can access Threads by logging in with their Instagram accounts, and posts on the platform can contain up to 500 characters along with links, photos, and videos of up to 5 minutes in duration.
  • The team behind Threads is actively working towards making the app compatible with open and interoperable social networks, with the belief that such networks can have a significant impact on shaping the future of the internet.

Mark Zuckerberg recently announced the initial release of Threads, an application developed by the Instagram team. Threads provides a distinct platform for sharing text updates, catering to both creators and casual posters. It offers a separate space for real-time updates and public conversations.

The team is actively working on making Threads compatible with open and interoperable social networks, recognizing their potential to shape the future of the internet.

Instagram serves as a global hub for billions of people to connect through photos and videos. The vision for Threads is to leverage Instagram’s strengths and expand them to encompass text, creating a positive and creative environment for expressing ideas. Similar to Instagram, Threads allows users to follow and connect with friends and creators who share their interests, including individuals both within and beyond their Instagram network. Existing safety and user control features from Instagram are also available within Threads.

Getting started with Threads is seamless—users can simply log in using their Instagram accounts. The Instagram username and verification will carry over to Threads, with the option to customize the profile specifically for this new platform.

By default, individuals who are under 16 years old (or under 18 in specific countries) will have a private profile when they join Threads. Users have the option to follow the same accounts they do on Instagram and discover others who share their interests. Threads also incorporates essential accessibility features found on Instagram, such as screen reader support and AI-generated image descriptions.

Your feed on Threads will consist of threads posted by people you follow, as well as recommended content from new creators you haven’t discovered yet. Posts can be up to 500 characters long and may include links, photos, and videos up to 5 minutes in duration. If you wish, you can easily share a Threads post to your Instagram story or share it as a link on any other platform of your choice.

To help foster positive and productive conversations, Threads offers various tools. You have control over who can mention or reply to you within the app. Similar to Instagram, you can use hidden word filters to screen out replies to your threads that contain specific words. If needed, you can unfollow, block, restrict, or report a profile on Threads by accessing the three-dot menu. Accounts you have already blocked on Instagram will be automatically blocked on Threads as well.

Safety is a priority for us, and we enforce Instagram’s Community Guidelines regarding content and interactions within the app. Meta has invested over $16 billion since 2016 to build teams and technologies dedicated to user protection. Their commitment to advancing industry-leading integrity efforts and investments remains steadfast as we work to safeguard our community.

Messages on Threads Image Credit: Meta
Messages on Threads Image Credit: Meta

In the near future, Meta has plans to make Threads compatible with ActivityPub, an open social networking protocol developed by the World Wide Web Consortium (W3C). This protocol establishes open standards that drive the modern web. By implementing ActivityPub, Threads would become interoperable with other applications that also support this protocol, including Mastodon and WordPress. This compatibility would enable new forms of connections that are currently not feasible on many social apps. Furthermore, platforms like Tumblr have expressed intentions to support the ActivityPub protocol in their future plans as well.

What’s next on Threads

Meta is committed to providing users with more control over their audience on Threads. The plan is to collaborate with ActivityPub, which would allow users the option to cease using Threads and transfer their content to another service. The vision is to create an environment where users of compatible apps can follow and interact with people on Threads without needing a Threads account, and vice versa, establishing a new era of diverse and interconnected networks. If a user has a public profile on Threads, their posts would be accessible from other apps, expanding their reach effortlessly. For those with private profiles, they would have the ability to approve users on Threads who wish to follow them and engage with their content, similar to the experience on Instagram.

Open social networking protocols offer benefits beyond the ability to follow others. Developers can create new features and user experiences that seamlessly integrate with other open social networks, fostering innovation and experimentation. Each compatible app can establish its own community standards and content moderation policies, empowering individuals to choose spaces that align with their values. Meta believes that this decentralized approach, reminiscent of the protocols governing email and the web, will play a significant role in shaping the future of online platforms.

Threads represents Meta’s first app designed to be compatible with an open social networking protocol. By joining this rapidly expanding ecosystem of interoperable services, Threads aims to help individuals find their communities, regardless of the app they use.

Source: Meta

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Accessing Threads

Threads offers the convenience of signing up using your Instagram login, enabling automatic following of the same accounts you already follow on Instagram as they join Threads.

Users have the ability to create posts with a maximum of 500 characters, allowing for the inclusion of images, gifs, and videos up to five minutes long.

In terms of appearance and functionality, Threads bears resemblance to Twitter. It revolves around short text-based content pieces, featuring options for likes and reposts. Additionally, users can quote a thread, similar to the concept of quote tweeting on Twitter.

Currently, Threads can only be accessed through the iOS or Android apps. There is no desktop version available at this time, and Meta has not provided information regarding when a desktop version might be made accessible.

Source: The Guardian

Threads vs Twitter. Threads is the fastest Growing Social App ever

Threads, which was launched on July 5, has quickly amassed a substantial user base and achieved the title of the fastest-growing social app ever. Within just five days of its release, it garnered an impressive 100 million registered users, surpassing even OpenAI’s ChatGPT, the latest popular technological advancement

According to a recent study on Threads vs Twitter, conducted by Website Planet, a web development service catering to individuals and businesses, Threads, a platform closely resembling Twitter, is generating higher levels of online engagement compared to Twitter itself.

The research examined 30 brands that maintained accounts on both Twitter and Threads, and observed their posts on both platforms, whether they were identical or different but published simultaneously.

Several newspapers and companies in the entertainment industry have established a presence on Threads and have been actively sharing content on this emerging platform. Among the brands analyzed on July 7, a significant 87% experienced greater engagement on Threads compared to Twitter. According to Website Planet’s research, on average, these brands received eight times more likes on the new platform. Additionally, Threads exhibited a higher average engagement rate of 0.45% compared to Twitter’s rate of 0.02%.

These early stages in the development of Threads should be considered. One noticeable aspect is the difference in follower counts between Threads and Twitter. For example, at the time of the study, CNN’s Threads account had less than 330 followers compared to its massive following of over 61 million on Twitter. However, it is worth noting that CNN now has one million followers on Threads. The higher engagement observed on Threads is enticing for both brands and advertisers on a social media platform. This poses a threat not only to Twitter’s user base but also to its declining advertising revenues.

The rapid growth of Threads can be attributed to several factors. Its seamless integration with users’ existing Instagram accounts allows for easy sign-ups, and users can bring their Instagram followers to Threads. Prominent Instagram users such as Bill Gates, Shakira, and Oprah Winfrey, as well as major brands like Netflix, were early adopters, contributing to the popularity of Threads even before its official launch.

While the initial momentum of Threads could potentially slow down or encounter obstacles, it has already prompted Musk and his team to reconsider many decisions made since acquiring Twitter last year.

Source: Quartz

Threads vs Twitter Comparitive Analysis by Websiteplanet

Threads vs Twitter Comparitive Analysis by Websiteplanet. As social media continues to evolve, the competition between platforms intensifies, driven by users’ desire for fresh and captivating experiences. Recently, a new contender named “Threads” has emerged, positioning itself as a text-based alternative to Instagram. As a newcomer, Threads has quickly gained widespread attention, attracting millions of users in a short period.

The research team at WebsitePlanet conducted this comparison by selecting 30 brands that had accounts on both Twitter and Threads. We examined the performance of these brands on both platforms. To be included in the study, the brands had to either publish identical posts or make different posts simultaneously on both platforms.

During the analysis, they focused on various metrics such as the number of followers, likes, and replies. It’s worth noting that Threads does not provide data on post views or reposts. To calculate the “engagement rate” for each brand, we assigned a numerical value to each post activity (e.g., 1 like = 1 comment = 1 point) and divided it by the total number of followers the brand had on that specific platform.

Threads vs Twitter Engagement. Image Credit : Websiteplanet
Threads vs Twitter Engagement. Image Credit : Websiteplanet

Their investigation uncovered intriguing findings regarding the performance of the selected brands on both Twitter and Threads. Here are the key observations:

  1. The number of followers exhibited significant variation between Twitter and Threads for the analyzed brands. Considering Threads was launched on July 5th, 2023, it is understandable that established brands generally had a larger following on Twitter compared to Threads.
  2. On average, news pages on Threads tend to have approximately 1% of the number of followers they possess on Twitter. In contrast, popular brands in other industries have managed to attract a higher percentage of their follower base on Threads. For instance, RedBull’s Threads account already boasts 15% of the followers it has on Twitter.
  3. News pages and entertainment-focused companies displayed a higher level of enthusiasm in utilizing the Threads platform compared to brands in other industries. Not only did they register at a faster rate, but they also appeared to post more frequently.
  4. Among the brands analyzed, an impressive 87% generated more likes on Threads than on Twitter. On average, these brands experienced eight times more likes on the new platform.

Out of the 30 brands theyexamined, 20 of them published identical posts on both Twitter and Threads. Here are the key findings from our analysis of the performance of these identical posts:

  1. The majority of newspages tend to publish the same content on both Twitter and Threads.
  2. Twitter demonstrated a higher average number of likes for the analyzed posts compared to Threads. On average, the posts received seven times more likes on Threads than on Twitter.
  3. Threads exhibited a higher average number of replies, with only five brands (Universal Pictures, NY Post, Elle Magazine US, McDonald’s, and Reuters) receiving more comments on Twitter than on Threads, its newest competitor.
  4. Threads displayed a higher average engagement rate than Twitter, with rates of 0.45% and 0.02%, respectively.
  5. Among the brands analyzed, McDonald’s achieved the highest engagement rate on Threads, reaching an impressive 3.36%.

Out of the 30 brands they examined, 10 of them posted different content simultaneously on both Twitter and Threads. Here are the key findings from our analysis of the performance of these posts:

  1. Threads demonstrated a higher average number of likes for the analyzed posts compared to Twitter. On average, brands received 13 times more likes on Threads.
  2. Threads exhibited a higher average number of replies compared to Twitter. Notably, Netflix received 256 times more replies on Threads.
  3. Only two brands (Oreo and BMW), which tailored their posts specifically for the new platform, received more replies on Twitter. However, all of the brands received more likes on Threads.
  4. Threads displayed a higher average engagement rate than Twitter, with rates of 1.32% and 0.01%, respectively.
  5. Netflix achieved the highest engagement rate among the 30 analyzed brands on Threads, with an impressive rate of 3.72%, indicating the brand’s significant success in generating engagement on the platform.

Conclusion on the Reasearch by Websiteplanet on Threads Vs Twitter

Threads vs Twitter. While Twitter, with its long-standing history of over 15 years and established user base, remains a dominant force in the social media industry, Threads shows promise as a platform that can facilitate meaningful conversations. As Meta’s newest social media offering, Threads is gaining popularity and presents an opportunity for brands to reach a broader audience.

As the social media landscape evolves, brands must adapt and embrace platforms that align with their goals and target audience. However, at present, Twitter and Threads appear quite similar in terms of core features. It will be intriguing to observe the evolution of both platforms and whether Threads can attract a wider range of brands in the future.

Nevertheless, established brands may find it advantageous to maintain a presence on both platforms to maximize their reach. Given the relative novelty of Threads, it is understandable that brands have yet to develop specific strategies for this platform. Nonetheless, our analysis revealed that a significant majority of the posts we examined generated considerably higher engagement on Threads, regardless of whether the content was identical to that on Twitter.

Only time will reveal how these two platforms will continue to drive engagement between users and brands. In the meantime, we will continue to monitor the situation and provide you with the latest data and insights.

Source: Websiteplanet

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