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Consumer behavior

Business

Starbucks Brand Identity: A Lost Identity and the Road to Recovery

Starbucks, once a global coffee icon, has faced challenges in recent years, leading to a loss of brand identity. New…

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Business

World of Coca-Cola: Is the Fizz Fading in America?

Coca-Cola, once a global beverage titan, is facing a decline in the U.S. market. Health-conscious consumers are opting for alternatives,…

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Business

The miracle boom of global second hand apparel market

The miracle boom of global second hand apparel market. The global market value of secondhand and resale apparel was estimated…

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Business

Credit Cards are Being challenged by Digital Payments.

Credit cards are being challenged by digital payments. Visa is the indisputable global payment processor leader, processing more than $10…

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