Consumer Trends

Coca-Cola, once a global beverage titan, is facing a decline in the U.S. market. Health-conscious consumers are opting for alternatives,…

Cava, the Mediterranean fast-casual chain, is on a roll! They've been expanding rapidly, opening 72 new locations in 2023 alone.…

Explore the consumer landscape in 2024—where experiences surpass possessions, customization thrives, and sustainability reigns. Adapt to the dynamic market with…