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Starbucks

Business

Starbucks Brand Identity: A Lost Identity and the Road to Recovery

Starbucks, once a global coffee icon, has faced challenges in recent years, leading to a loss of brand identity. New…

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Business

Starbucks Names its New CEO

Starbucks Names it New CEO Starbucks names its new CEO. Starbucks, the biggest coffee chain in the world, has appointed…

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