Marketing

Starbucks Brand Identity: A Lost Identity and the Road to Recovery

Starbucks Brand Identity: A Lost Identity and the Road to Recovery

https://www.amazon.com/author/jeyaraj September 2, 2024

Starbucks, once a global coffee icon, has faced challenges in recent years, leading to a loss of...

Arizona Iced Tea: The Secret Behind the 99-Cent Phenomenon

Arizona Iced Tea: The Secret Behind the 99-Cent Phenomenon

https://www.amazon.com/author/jeyaraj September 1, 2024

Uncover the secrets behind Arizona Iced Tea's iconic 99-cent price point. Learn about its production methods, marketing...