Marketing Strategy

Arizona Iced Tea: The Secret Behind the 99-Cent Phenomenon

Arizona Iced Tea: The Secret Behind the 99-Cent Phenomenon

https://www.amazon.com/author/jeyaraj September 1, 2024

Uncover the secrets behind Arizona Iced Tea's iconic 99-cent price point. Learn about its production methods, marketing...

Dr Pepper: The Unexpected Challenger Surprises in the Soda Wars

Dr Pepper: The Unexpected Challenger Surprises in the Soda Wars

https://www.amazon.com/author/jeyaraj June 4, 2024

The soda wars have a new twist! Dr Pepper, the mysterious and flavorful drink, has toppled Pepsi...

AI for Customer Engagement: How Coca-Cola is Popping with Innovation

AI for Customer Engagement: How Coca-Cola is Popping with Innovation

AI for Customer Engagement: How Coca-Cola is Popping with Innovation

https://www.amazon.com/author/jeyaraj April 26, 2024

Coca-Cola's bold move into AI for customer engagement, fueled by a $1.1 billion Microsoft partnership, promises transformative...

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