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How to Optimize Images in a Website

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How to Optimize Images in a Website

How to Optimize Images in a Website
How to Optimize Images in a Website

There are several ways to optimize images for a website:

  1. Use appropriate file types: JPEG for photographs and PNG for graphics with transparent backgrounds.
  2. Compress images: Use tools such as TinyPNG or Compressor.io to reduce the file size of images without sacrificing quality.
  3. Resize images: Make sure images are the appropriate size for their intended use on the website. This can help reduce load times.
  4. Use a content delivery network (CDN): A CDN can help distribute the load of serving images across multiple servers, which can improve load times for users.

Getting a CDN

CDN Network
CDN Network Image Credit NTT

There are several ways to get a Content Delivery Network (CDN) for a website:

  1. Use a CDN provider: There are many companies that provide CDN services, such as Cloudflare, Akamai, and Amazon CloudFront. These providers typically offer a range of plans to suit different needs and budgets.
  2. Use a CDN plugin: Some content management systems (CMS) such as WordPress have plugins that allow you to easily integrate a CDN into your website.
  3. Use a hosting service that includes CDN: Some web hosting services offer built-in CDN support, so you don’t have to set up a separate CDN account.
  4. Use a cloud service provider that offers CDN: Many cloud service providers, such as Amazon Web Services, Google Cloud Platform and Microsoft Azure, offer CDN services that can be easily integrated with your website.
  5. Configure a custom CDN: If you have a large website or specific requirements, you can also configure a custom CDN. This involves setting up your own servers and configuring them to work together as a CDN.

Once you have chosen a CDN, you will typically need to configure your domain name to point to the CDN’s servers and make sure the right files are being served through the CDN. The process may vary depending on the provider and the type of CDN you choose.

  1. Serve images with proper dimensions: Use CSS and HTML to set the dimensions of an image to match the size at which it will be displayed on the website, this allows the browser to reserve the necessary space and prevent layout shift.
  2. Use lazy loading: Lazy loading means loading images only when they are visible on the user’s screen. This can help improve the initial load time of a webpage.
  3. Use WebP format: WebP is a modern image format that provides superior lossless and lossy compression for images on the web.

WebP Format

WebP Format
WebP Format

WebP is a modern image format developed by Google that provides superior lossless and lossy compression for images on the web. It was designed to reduce the file size of images while maintaining high quality.

WebP supports both lossless and lossy compression, which means that it can be used for a wide range of images, including photographs, graphics, and illustrations. Lossless compression allows images to be compressed without losing any quality, while lossy compression reduces the file size by discarding some of the image data.

WebP supports transparency, also known as alpha channel, and also can handle both animated and still images.

WebP format is supported by most modern browsers such as Chrome, Firefox, Edge, and Safari, but not by Internet Explorer and older version of Safari. However, developers can use the <picture> element and a webp JS library to serve webp images for those browser that can handle it and fall back to other image format for the others.

Using WebP images can help reduce the file size of images on your website, which can improve load times and save bandwidth for your users.

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